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What High-Growth Startups Really Need to Scale

In this conversation, Malcolm McDonald, the Birmingham lead for Endeavor, shares powerful insights on how high-growth startups can scale beyond early wins. With a focus on access—not just funding—Malcolm explains how Endeavor helps founders who are starting to hit ceilings by plugging them into a global network of mentors, investors, and peers. He discusses why selective support matters, how small teams using AI can level up faster than ever, and the crucial role that non-dilutive capital—like Alabama Launchpad—plays in early-stage momentum. Malcolm also emphasizes the importance of customer feedback, quick iteration, and building businesses that are designed to make a major economic impact. For Alabama founders, his message is clear: there’s never been a better time to build from Birmingham.

Key Takeaways

The Power of Access

Access to mentors, networks, and markets often creates more momentum than capital alone—especially for founders looking to scale beyond their initial wins.

Supporting High-Growth Founders

Endeavor focuses on startups with the potential to generate massive economic impact, offering targeted support for companies on a high-growth trajectory.

The Value of Selectivity

By working with a narrow slice of the entrepreneurial ecosystem, selective programs like Endeavor create stronger peer groups, better-aligned resources, and more effective guidance.

Why Small Teams Can Win

AI has leveled the playing field—early-stage teams can now build, iterate, and compete faster than ever, without the need for massive headcount or funding.

Feedback Over Perfection

Shipping quickly and talking to customers is key. The faster a founder can move from idea to real-world feedback, the sooner they can build something people truly need.

“Access is everything. When you hit a ceiling, the right relationships can change your trajectory.”



From Early Wins to Big Leaps

Every successful startup eventually reaches a tipping point—the moment when early wins, scrappy hustle, and a close-knit team are no longer enough to sustain growth. Founders begin to bump up against the limits of their networks, resources, and experience. That’s when the real work of scaling begins. And that’s exactly where Endeavor steps in—not just with funding, but with something even more valuable: access. Access to seasoned mentors. Access to aligned investors. Access to global markets and peer founders who’ve navigated the same challenges. For startups in growth mode, these connections can be transformative.

Why Endeavor?

Malcolm McDonald leads Endeavor’s efforts in Birmingham, where he helps connect high-growth founders with a global network of support. Endeavor doesn’t work with just any startup—it focuses on the select few with the potential to scale to hundreds of millions, or even billions, in enterprise value. It’s not about size for size’s sake. It’s about identifying companies that can make a measurable economic impact in their regions—and helping them get there faster.

When Growth Gets Real

For many founders, the journey to scale is filled with breaking points: expanding into new markets, managing larger teams, and systematizing what was once intuitive. Even repeat founders can hit new walls when they’re trying to go further than they’ve ever gone before. Endeavor helps these leaders “see around corners” by plugging them into a global brain trust of those who’ve done it before.

AI, Capital & Momentum in Alabama

Malcolm sees an unprecedented opportunity for founders building in places like Birmingham. With AI tools dramatically lowering the cost and time to get to market, small teams can now do what used to take large, well-funded companies. Add to that the momentum of local support—like non-dilutive early capital from Alabama Launchpad—and you have the conditions for serious acceleration. It’s not about being in the biggest city anymore. It’s about being in the best position to build.

The Power of Getting to Market

One of Malcolm’s key pieces of advice to early-stage founders? Stop guessing. Start shipping. With AI at their fingertips and faster feedback loops than ever, founders should aim to get real products in front of real customers quickly. That’s where clarity lives—on the other side of feedback. Building in a vacuum only leads to wasted time and misaligned products. The faster you can close the gap between idea and action, the faster you can unlock real growth.

Launch Your Startup Today

Alabama doesn’t have to play catch-up. With the right support, selective programs, and founder-focused tools, startups here can scale just as fast—and often more efficiently—than their coastal counterparts. If you’re a founder hitting your first major growth ceiling, don’t wait. Find the connections that will help you break through. Learn how Alabama Launchpad can help power your next chapter.

Connect With Malcom

If you would like to learn more about Malcom, check out his LinkedIn profile.

More About Alabama Launchpad

Established in 2006, Alabama Launchpad is Alabama’s most active, early-stage seed fund investor, driving innovation and job growth through startup competitions and ongoing mentoring for Alabama entrepreneurs. Alabama Launchpad is made possible by the generous support from Innovate Alabama, the Alabama Department of Economic and Community Affairs, the Alabama Department of Commerce, Blue Cross and Blue Shield Caring Foundation, Truist Bank, The University of Alabama, Auburn University, The University of Alabama at Birmingham, the Daniel Corporation Foundation. It is the state’s longest running business plan and pitch competition. Over the past 17 years, Alabama Launchpad has invested over $6 million into 121 Alabama startups. The winning startup companies have generated over 1,400 jobs for the state and have a combined post-money valuation of over $1 billion.

More About Our Partner, Innovate Alabama

Innovate Alabama is Alabama’s first statewide public-private partnership focused on entrepreneurship, technology and innovation with a mission to help innovators grow roots here in Alabama. Innovate Alabama was established to implement the initiatives and recommendations set forth in the Alabama Innovation Commission’s report, including smart policy solutions that will create a more resilient, inclusive and robust economy to remain competitive in a 21st-century world. With founding CEO Cynthia Crutchfield leading the charge, Innovate Alabama is also made up of a board of 11 innovation leaders appointed by Gov. Ivey, collaborating across sectors to advance industries, drive technology and facilitate an environment where innovation and entrepreneurship thrive. Learn more about Innovate Alabama at www.innovatealabama.org.